earlier this evening i was watching a pbs frontline special, downloaded for your viewing pleasure, called the persuaders (you can watch the full program on the website thanks to public programming).
basically, the piece discusses many different facets of advertising and the incorporation of trust, experience, and yes, even love that some companies base their ad models on.
one brief case study was a cheerios commercial using a grandmother and her grandchild, playing with cheerios on a highchair as if they were pins on a map at christmas time, explaining where everyone came from and how far they traveled to be there that year. obviously meant to tug at the heartstrings. close-ups of the baby. you know the drill.
another example that they focused on, the one that caused me to utter the title of this post, focused on the hbo show sex in the city. in the episode, kim catrall's character convinces her latest love interest to appear in a fictitious (read: very very real) ad campaign.
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